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How This Timberlea Homeowner Sold for 99.2% of List Price in 22 Days in a Challenging Market

How This Timberlea Homeowner Sold for 99.2% of List Price in 22 Days in a Challenging Market

If you’re thinking about selling your home in Timberlea or anywhere in Fort McMurray, understanding the timing, pricing, and preparation that lead to real results is key. In this case study, see how one local homeowner worked with me strategically to achieve a successful sale in just 22 days, even in a slower price point.


The Backstory: Staying Informed and Ready

This Timberlea homeowner had been receiving regular Fort McMurray market updates from me for several years. While there was interest in selling earlier, the timing never quite aligned with the market. The price point for this style of home had remained soft for an extended period, and he made the smart decision to wait.

At the beginning of 2025, I provided a detailed home value update based on local Fort McMurray real estate data. The numbers still didn’t support his goal, so he held off. But as the spring market evolved, comparable homes began selling for $20,000 to $30,000 more than they had in previous seasons. Once I sent an updated valuation showing these new benchmarks, he knew it was time to act.


Preparing to Sell a Home in Timberlea

Rather than rush to market, the seller took the time to position his property for success. Here’s what he did right:

  • Completed a pre-listing property inspection to catch and address any issues before showings

  • Invested in professional staging to highlight the layout

  • Reviewed a detailed pricing strategy I provided, landing on a competitive yet confident list price

  • Allowed full marketing exposure through MLS, social media, open houses, and email campaigns

By taking these steps, he gave himself the best chance of attracting serious buyers quickly.


The Sale Results

  • Showings in the first week: 5

  • Offers received: 2

  • Days on market: 22

  • Final sale price: 99.2% of list

  • Post-inspection negotiations: None

The second offer came in strong and held through the conditional period. The buyer aligned with the seller’s preferred timeline, making for a smooth and successful transaction.


Why This Sale Strategy Worked in Fort McMurray

This was not just a lucky sale. The seller’s success was the result of a few key decisions that made all the difference:

  • He stayed educated about market trends and knew when conditions shifted in his favour

  • He made strategic preparations with a pre-listing inspection and professional presentation

  • He priced smart rather than high, attracting real interest instead of watching the listing go stale

  • He maximized exposure by allowing showings, participating in open houses, and giving the marketing time to work

Most importantly, he understood that in the Fort McMurray real estate market, maximum value often comes within the first two to four weeks. That mindset gave him the edge.


Thinking About Selling Your Home in Fort McMurray?

If you’re considering selling your home in Timberlea, Thickwood, or anywhere in Fort McMurray, the market is always changing. With the right guidance, preparation, and pricing strategy, you can sell quickly and for top value—even in a price point that has historically moved slower.

I offer custom home evaluations, data-driven pricing strategies, and a marketing plan designed to meet your goals. If you want to know what your Fort McMurray property is worth in today’s market, reach out today for a no-pressure, personalized home evaluation.

Let’s build a plan that works for you—just like this one did. To get started, book here

Written by Kate Arnold REALTOR® with Coldwell Banker United

Data is supplied by Pillar 9™ MLS® System. Pillar 9™ is the owner of the copyright in its MLS®System. Data is deemed reliable but is not guaranteed accurate by Pillar 9™.
The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.